[3]
By
Published: Jan 7, 2009
Category: Home [4]
In boarding school, my morning began with a shower, followed by a 100-yard walk from my dorm to the school building --- often in sub-zero New England weather. Had I dried my hair? Are you kidding? Like my classmates, I didn't even wear a coat.
A curious thing happened during that half-minute walk. My hair froze. And when it defrosted, it was as if it had been professionally styled --- it lay flat and orderly. All day, too.
Old habits die hard. I still go out with wet hair and “air dry”. I've never used a dryer. To the frustration of my barber, my haircut ritual ends before heat is applied. I really, seriously, don't care about this stuff.
So why, now, am I enthused about a $200 hair dryer --- a $74 “bargain” at Amazon.com --- that I have never used?
Because a reader --- a high-powered woman in media; you've seen her hair --- wrote me to say my wife would adore me forever if I gave her a T3 Bespoke Labs Ionic Ceramic Tourmaline Hair Dryer [5]. I may be a man, but I can listen; I ordered one right away.
And it came to pass that my wife is now insanely happy at 6:30 AM. At first, I ascribed this to the change in Presidents. But each morning, before she heads out to help build wealth for the already wealthy, she flips her hair as if she's in a commercial.
So I'm thinking, yeah, it's the T3.
For your benefit, I asked my wife what's great about this dryer. “It feels gentle, and yet it dries my hair faster,” she replied. “I was told I would never have another bad hair day, and I haven't. I don't understand how it works, but it is easier to get my hair to do what I want it to do. The only conclusion is magic.”
Actually, it's not magic. It's “100% crushed Tourmaline jewels”. In other ion-based dryers, I'm told, the Tourmaline is sprayed on the barrel of the dryer. Soon enough, hot air wears that coating down, and the dryer loses its special powers --- that is, its ability to ionize the hot air. But in the T3, the super powers don't fade, for the simple reason that the Tourmaline is injected into key components, like the fan and the motor mounts.
What this means:
-- The T3 dries your hair 50-60% faster than your current dryer.
-- The negative ions generated by the T3 add moisture to your hair (in scientific terms, they seal the moisture in).
--- The negative ions flatten your hair, essentially eliminating frizz.
What this means in the lives of some women who use the T3:
"It cuts the time it takes to dry my hair by 5 minutes --- and in the morning, that 5 minutes is huge."
"My T3 takes 4 minutes. (I've actually timed it.) I know it's "just a hairdryer", as my husband would say, but if you are anything like me in the morning, every second counts."
"When I looked in the mirror, my hair was nice and smooth --- no flyaways. I can usually only get this look when I use shine/smoothing serum on my hair. And when I do that, I'm looking in the mirror and constantly brushing/styling as I'm drying it."
"If you are trying to justify the cost, look at it as saving money on extra conditioner for your hair."
"It's all that's advertised. My frizzy hair is lying down, nice and calm. From towel-dried, it dried almost completely in 10 minutes. I have almost no patience with hair dryers, so to get it almost dry at the limit of my patience is saying something."
What I conclude: The T3 saves time, saves electricity, improves hair quality, eliminates most frizz, boosts self-esteem.