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Egyptian Magic

By Jesse Kornbluth
Published: Nov 20, 2014
Category: Home

There’s really nothing "magic" about Egyptian Magic.

The ingredients are olive oil, bees wax, honey, bee pollen, royal jelly and bee propolis. And — so it says — “divine love."

With the exception of the last “ingredient," you could whip it up yourself. But you couldn’t improve on the original.

If there’s a skin problem this stuff can’t deal with, I can’t find it. We swab it on the kid’s wounds at night; in the morning, she’s well on the return trip to flawless.

Burns, scrapes, skin irritations, diaper rash, sunburns, eczema, psoriasis — it’s the go-to cream. Dry skin? When an exceptional moisturizer is needed, we open the Magic. Some use it on their hair, as a conditioner. As an anti-wrinkle cream, it’s a comparative bargain. After surgery, it’s said to reduce scarring.

And, of course, it comes with a story.

In 1986, Westley Howard, a water filter salesman, was enjoying a meal at a Chicago diner. An elderly gent came over. “Brother, the spirit has moved me to reveal something to you,” he said.

The stranger called himself Dr. Imas. He did not offer a first name or announce what kind of doctor he was. He did have a need to reveal the formula for a skin cream. But it was the same cream found in ancient Egyptian tombs.

Westley Howard became LordPharaoh ImHotepAmonRa — and the cream became Egyptian Magic. [To buy Egyptian Magic from Amazon, click here.]

In the early ’90s, LordPharaoh ImHotepAmonRa started trading the cream for food at an organic market in Washington, DC. Some jars got to Hollywood, with predictable results — Madonna is said to be among its devotees.

Now it’s everywhere. For a simple reason: Egyptian Magic works.

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