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Egyptian Magic

By Jesse Kornbluth
Published: Feb 11, 2009
Category: Home

There’s really nothing "magic" about Egyptian Magic.

The ingredients are olive oil, bees wax, honey, bee pollen, royal jelly and bee propolis. And — so it says — “divine love."

With the exception of the last “ingredient," you could whip it up yourself. But you couldn’t improve on the original.

If there’s a skin problem this stuff can’t deal with, I can’t find it. We swab it on the kid’s wounds at night; in the morning, she’s well on the return trip to flawless.

Burns, scrapes, skin irritations, diaper rash, sunburns, eczema, psoriasis — it’s the go-to cream. Dry skin? When an exceptional moisturizer is needed, we open the Magic. Some use it on their hair, as a conditioner. As an anti-wrinkle cream, it’s a comparative bargain. After surgery, it’s said to reduce scarring.

And, of course, it comes with a story.

In 1986, Westley Howard, a water filter salesman, was enjoying a meal at a Chicago diner. An elderly gent came over. “Brother, the spirit has moved me to reveal something to you,” he said.

The stranger called himself Dr. Imas. He did not offer a first name or announce what kind of doctor he was. He did have a need to reveal the formula for a skin cream. And it took him two years to get it exactly right, so Americans could enjoy the same cream found in ancient Egyptian tombs.

Westley Howard became LordPharaoh ImHotepAmonRa — and his cream became Egyptian Magic.

In the early ’90s, LordPharaoh ImHotepAmonRa started trading the cream for food at an organic market in Washington, DC. Some jars got to Hollywood, with predictable results — Madonna is said to be among its devotees.

Now it’s everywhere. For a simple reason: Egyptian Magic works.