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New Yorker 2012 Desk Diary

By Jesse Kornbluth
Published: Nov 01, 2011
Category: Home

It snowed. In October. The leaves hadn’t even started to turn. But there it was. Snow. With a giant tree toppled across our street as an exclamation point.

Snow flips a switch for me. I ordered firewood. And a 2012 New Yorker Desk Diary.

I’ve been using these calendar/date books for more than two decades. I keep them all on one shelf — a row of my personal history that, when it’s time, will be the raw material for my memoir. (I picked up this idea from Anita Loos, who kept no diary. Her calendars — the brief record of her lunches, assignations and social obligations — were all she needed to jumpstart her memories.)
 
I like the New Yorker diary because,it’s 8" x 10"— notebook sized, hard to misplace. Because it starts with a dozen pages of useful information: phone numbers for airlines, hotels, credit cards, car rental agencies, international dialing codes. Because its local information is just what I want: top-flight New York restaurants, art galleries, a subway map. Because, in the back, there’s a pocket that holds papers I need with me. Because the binding is strong, the cover looks like leather, and there’s a grosgrain ribbon that’s a useful bookmark.
 
And let’s not overlook the mood elevators — there’s a New Yorker cartoon on every spread.
 
Well worth $37.95.
 
Oops. That’s what The New Yorker sells its diary for. 
 
Buy it at Barnes & Noble, pay $29.65.
 
Or buy it from Amazon and pay $21.75.
 
The difference in basic price between Amazon and The New Yorker? $16.20. Why, if you choose Amazon, you could buy a second Desk Diary as a gift. A very inexpensive gift; if you use my New Yorker vs. Amazon math, a second diary will cost just $5.55.  (To order the Desk Diary from Amazon, click here.)
 
What’s the difference?
 
Order from The New Yorker, and you can choose from six colors. Amazon offers the Desk Diary only in Navy Blue. (No problem for me — I started buying the New Yorker Diary when they only offered it in one color: navy blue.)
 
And The New Yorker will put your name or initials on the cover for you.
 
I like color and personalization. I also like good champagne and Paul Stuart shirts. But when I think of our child’s orthodonture, her piano lessons and those feathers she’s started wearing in her hair, I think about conservation of resources.
 
Okay, a moment of guilt. I subscribe to The New Yorker — and almost nothing else. I’d like to see it awash in cash. A year’s subscription on Amazon costs the same as a year from The New Yorker. A small thing. But I feel better.