Short Take |
Nam Prik Asian Chili Hot Sauce: the next Sriracha?
By
Published: Feb 22, 2017
When I met Erick Yi, he was an investment adviser at Merrill Lynch in Los Angeles. (I can personally attest: honest, creative, successful). And then he was gone — to launch a hot sauce. I thought he was having a pre-midlife crisis. In fact, he was having a genius insight: He invented Nam Prik, an Asian chili sauce that was both spicy and sweet. Erick launched Nam Prik at farmer’s markets in LA, and was soon as popular as Adele. Again, deservedly: Nam Prik (pronounced: nam-preek, literally “fluid chili”) isn’t like all the other smartly-labeled sauces you see on grocery shelves. It delivers fire and flavor, adding personality to eggs, Mexican food, Asian dishes, meat and chicken entrees. Now Erick’s in the big leagues —you can buy Nam Prik on Amazon as well as on his web site. And in the full-service spirit of the banker he used to be, Erick offers some recipes. Try the crispy Nam Prik chicken wings — you’ll forget all about Buffalo.
