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‘Pot Luck’ won’t get you high. It may just improve your health.

By Jesse Kornbluth
Published: Jun 11, 2015

Richard Lewis spent two decades in charge of the Absolut advertising account — he invented those classic Absolut ads. He’s taught Branding at Yale and NYU. You may recall his book, Why Hire Jennifer? Now he’s back, with an equally accessible book: “Pot Luck: Why Marijuana is Today’s Medicine.” Huh? His reason: 23 states have legalized medical marijuana, 4 have gone further and legalized recreational marijuana. And there are hundreds of books. His aim: the simplest and most factual. In 200 pages, with big print, many illustrations and contributions from doctors and patients, he pretty much does that. [To buy the book from Amazon, click here. For the Kindle edition, click here.]