So you wrote a book? Here’s how to let the world know.

By Jesse Kornbluth
Published: Aug 31, 2016

When I was launching Head Butler Creative Services, I expected to get queries from writers — often first-time writers — with questions about their manuscripts. To my surprise, I’ve often heard from writers who ask, “The book’s done. Now what?” Some want me to introduce them to agents; that’s not what I do. More either have a publisher or are self-publishing and are freaking out at the starting gate — in a noisy, crowded field, how will they get noticed? Fauzia Burke knows. Over two decades, she’s done book PR for Alan Ada, Arianna Huffington, Tom Brokaw, Tana French — and a number of writers I’ve sent her way. Now she’s written a book: “Online Marketing for Busy Authors: A Step-by-Step Guide.” It’s a primer, but that’s what writers who are novices at Internet publicity need. In the spirit of the Internet, it’s interactive; in chapter after chapter, she quizzes you about your goals and the specifics of your book. And then she suggests that you use blogs and social media — the very stuff you may think doesn’t matter — to build your brand and sell your book. Baby steps? If you haven’t taken them, start here. [To buy the book from Amazon, click here. For the Kindle edition, click here.]